I have made it a mission to propel my creative services, vision and purpose. Challenging myself has been a rewarding experience, while exploring creative opportunities with teams, mentors and leaders that share similar aesthics, commitment, strong ideation and insight. My overall focus is branding and content strategies. I have a studio located in the beautiful Hudson Valley, Pine Island, NY. Remote Freelance.
2010-2018
From, 2010-2018, Senior Art Director and Design Lead at Macy’s in New York City for e-com and print strategies. Create and manage visual look for campaigns, trends, and events. Lead the visual elements for design on digital and print, outdoor media, video, catalogs and events. Direct photo teams to execute vision. Give clear directions to designers, retouch and production teams. Hands-on design, producing and executing all projects. Meet with copywriters to develop concepts for promotional material and ad campaigns. Attend ideation sessions with other colleagues to develop new business and reinvent campaigns. Pitch internally to Creative Directors, Vice President’s and Marketing Teams.
2000-2010
I graduated with an arts degree from The Art Institute and moved from Seattle in 2000 to San Francisco and then to New York City as a Photo Art Director, working with Macy’s, Nordstrom, Bloomingdale’s, and Avon on model and product photoshoots.